Choosing a Domain
When it comes to selection of a domain name, people are often
perplexed by several questions. One of the most important of them is which extension should I choose - dot-com or
dot-net or dot-biz?
There are circumstances when you will think it is fit to
register more than one extension. This article is aimed at helping you to make the right decision. A common problem
is that people usually type in .com all the time on net and land up on various other sites. This could be
troublesome both for the business and the customer.
When you select a domain name, you are always given a list of
different extensions to choose from. These extensions can help specify the type of products or services you are
offering online or your geographical location.
To begin this article, I am giving some basic definitions of the
extensions you can choose from:
* .com signifies "commercial". It is the most well-known
extension and preferred by all commercial enterprises. The acute scarcity of unforgettable .com domain names has
led to creation of several other extensions.
* .net signifies “network". It is generally used by internet
service providers, web hosting companies, or other firms related to network or internet services.
* .org signifies "organization". It is commonly used by
non-commercial web sites. But, at present, many businesses register their matching .org extension to their .com
* .biz signifies “business”. It is used for business web sites.
There are more chances of you getting this extension because of its low current penetration.
* .info signifies “information”. It is generally used for
information sharing web sites. This too like .biz is gradually growing in popularity and there is more likelihood
of you getting it.
There are very many new extensions like .asia, .me, .app, .shop
etc. These new extensions make it possible to get your needed name albeit with a different extension.
Your first aim should be to get a perfect domain name for your
business. Once you have done that you should then consider registering other extensions for the same domain name.
Mainly, I recommend that you should first search for the .com extension as it is the most popular.
It is up to you to decide which of the remaining extensions are
most relevant for your business. It depends a lot on your customer base, range of products/services, and also your
You should always use domain forwarding service to redirect
visitors from your other domains to your primary domain. This is quite essential since visitors may get confused
about your web site address and may reach your competitor’s web site. For example, your domain name is
home-appliances.net and your potential customers may reach home-appliances.com, which is your
Prevention is always better than cure. So, instead of buying a
rival domain name from someone (at a high cost), it is always preferable to register that domain name yourself (at
a low cost).
We find that name protection and greater coverage are the two
key forces driving the need for registering more than one domain name. The accessibility of the site increases by
registering more than one extension for a domain name.
There are other advantages of multiple domain name registration.
It helps in creating a demand for similar domain names due to people realizing that so many domain names are
available related to the primary one.
But some observers in the industry have a different viewpoint.
They think that having more than one domain extension is very confusing for the visitors to these sites.
In conclusion, I would like to say that your primary target
should be .com and thereafter, find out the relevant extensions for your business and try to register them also. I
recommend you to register all relevant extensions so as to guarantee maximum coverage and minimum misguided