Ways to Keep Visitors Coming
Back to your website
A lot of successful websites depend on returning visitors to
account for a major part of their traffic. Returning visitors are easier to convert into paying customers because
the more often they return to a site, the more trust they have in that site. The credibility issue just melts away.
Hence, keep your visitors coming back to your site with the following methods:
Start a forum, chatroom or shout box
When you start a forum, chatroom or shout box, you are providing
your visitors a place to voice their opinions and interact with their peers -- all of them are visitors of your
site. As conversations build up, a sense of community will also follow and your visitors will come back to your
site almost religiously every day.
Start a blog
Keep an online journal, or more commonly known as a blog, on
your site and keep it updated with latest news about yourself. Human beings are curious creatures and they will
keep their eyes glued to the monitor if you post fresh news frequently. You will also build up your credibility as
you are proving to them that there is also a real-life person behind the website.
Start a discussion:
Allow comments to be posted on your website or blog. To avoid
spam, allow the comments to be posted only after you have gone through the post. Once a good comment is made,
answer the comment with good care. Keep in mind that this is your site and the answer to the comment should
demonstrate that you have the authority over the subject matter of your website. Once this is demonstrated, more
and more comments will come which are in the nature questions, problems or doubts. Keep on answering them. This
way, fresh content will be generated real time and people will come back to check new comments and their
Carry out polls or surveys
Polls and surveys are other forms of interaction that you should
definitely consider adding to your site. They provide a quick way for visitors to voice their opinions and to get
involved in your website. Be sure to publish polls or surveys that are strongly relevant to the target market of
your website to keep them interested to find out about the results.
Hold puzzles, quizzes and games
Just imagine how many office workers procrastinate at work every
day, and you will be able to gauge how many people will keep visiting your site if you provide a very interesting
or addicting way of entertainment. You can also hold competitions to award the high score winner to keep people
trying continuously to earn the prize.
Update frequently with fresh content
Update your site frequently with fresh content so that every
time your visitors come back, they will have something to read on your site. This is the most widely known and most
effective method of attracting returning visitors, but this is also the least carried out one because of the
laziness of webmasters. No one will want to browse a site that looks the same over ten years, so keep your site
updated with fresh content.