There are some simple tasks that you need
to do daily to keep your site on top. Here they are:
You need to start off by managing
your links. This involves making sure that none of your current links are dead, and you should also check if there
are any sites linking to you that you don’t know about. If your site consists of a large number of links, you
should make sure that they aren’t getting out of control and get rid of anything that is no longer relevant. Also
make sure that your links are sufficiently labelled to reflect the page that they link to.
Re-order your links, putting the
best ones first. And putting them into categories if you have a high number of links. If you have a links page with
25+ links it is a good idea to turn it into a directory of some sort. This can even help you in getting more links
to your site in exchange for back links on the directory that you have created. Also check the sites that you link
to and make sure that any back links that are due to you are still there as you don’t have much reason to keep a
link if you aren’t getting the backlink that you deserve (if the back link was, indeed, negotiated when you placed
the link onto your site).
Process link request emails.
Whenever you receive requests for a link exchange, respond quickly. Not every mail you receive will be a good one,
and you should make sure to check any site that wants you to link to it. If you are declining a link request let
the web master know why. Perhaps you have an insight that they do not have. They may be able to fix a few things
and then become excellent link partners in the future. It is common curtesy to inform the web master as to whether
or not you are willing to exchange links within two or three days of receiving a request. Web masters will be even
more impressed if you send them a personalized message regarding your approval or disapproval of the link
Check link exchange forums. This
is a similar aspect to the above except that in this case it is more difficult to keep track of all of the people
who can potentially request links from your site. There is a lot of spam on these sorts of things as well as many
really terrible and useless sites. If you encounter such a site or forum member, inform them of your problem with
what they are doing and report them to a moderator/administrator if they do not correct their behaviour in a
suitable manner. It is important that these kinds of forums be kept clean or a search engine may consider it a link
farm more than an exchange service.
Finally, you should check each
feature of your website, to make sure it’s still working properly. The dynamic content that you will probably
include at some point must be delivered properly. Any messages that are generated on the fly must not be generated
at mis opportune times. The difference between a quality dynamic site and a subpar dynamic site is that in a
quality dynamic site all content is delivered at the right time and everything seems static and planned
Take your time with your website and make
sure that you do everything you can for it each day. Keep adding anything new that you find, because updating
regularly will keep search engines coming back to spider more often. Updates are crucial and if you can follow
the patterns here of insuring quality and precision, you will probably be able to come up with other ways that
you can ensure your visitors satisfaction and your increased traffic, link count, and search engine
Never agree to link to someone’s site
without asking for a link in exchange, unless they offer to pay you – even then, you should think twice. All
your incoming and outgoing links need to be related to your site’s content for you to be ranked high in the
Basic Link Checks.
Some sites use robots.txt to stop search
engines from indexing their links pages, in the mistaken belief that outbound links will count against them. To
check, just retype their URL with robots.txt on the end. If you see a page that says ‘Disallow’ and has the URL
of their links page, then they’re not letting spiders index that page. Don’t exchange links with that
You should also check to see if the
website is being ‘cloaked’, and report it to the search engines if it is. You don’t want to get involved with
these people – better to have them banned and out of the way.
Does the site offering you a link have
PageRank? Even if they do, you should look at how it drops between the front page and the links page. Be aware
that new pages take a while to get ranked, so PR0 doesn’t necessarily mean a site that will never have any
Take a look at how many links are on the
page already. There shouldn’t be more than 20 links – if the site breaks this rule, don’t even consider it.
Plenty of webmasters collect links, thinking they’re helping their rankings, but it just has the effect of
making them look like link farms. Many of them don’t even involve linking to the big spam industries, like
casinos and adult content. There’s no point in having a link from a site that takes links from just