There are many conflicting theories about colour and layout
of a website, however there are a few rules that will help you improve your website visitor
We might have seen literally hundreds of landing pages and
websites that have great sales copy, are promoting quality products, and have a lot of potential to be a great,
but the page looks horrible. Today we are going to focus on the readability and layout of a
The purpose of a landing page or website is to get your
visitors to read what you have to say. Whether you're selling products and services, or providing useful
information, you need to be able to effectively communicate with your visitors for them to take the action you
desire. That action could be clicking on a link, signing up for a newsletter, or purchasing a product. The size
and colour of your text play a huge part in communicating your message to your visitors. Having Black Text, on a
white background is THE easiest form of text to read.
Using colour schemes that clash, or cause the text to be
difficult to read will many times cause your visitors to leave your page immediately. If you want to use a
different colour background or text colour, make sure that readability is not negatively affected. Below are a
few rules that will help you improve your website.
Do not use dark text with a dark background. Dark
text on dark background makes it hard to distinguish text from the background colour. Thus, making your eyes must
Do not use text colours that clash with background
colour. White text on a black background has a "glowing" like affect that makes your text hard to read. Red on blue
also creates a negative glowing affect.
Do not use large text for your main sales copy or
body paragraphs. It is ok to use larger text for links and headlines, but the main text of your page should be
Arial Size 2 (12pt). Arial Size 2 is the internet standard.
Do not waste the space at the top of the page with
unnecessary graphics, flash, or banners that have no purpose. Simply listing the name of your website, or domain
name is a very poor use of this prime real estate space. The first fold of your website is the most important space
that you have because it is the section of the page that is visible as soon as your page loads. Do not take up this
space with unnecessary graphics, flash, or banners. A Strong headline that states the benefit of your product or
service is always better than a banner that has no purpose.