Increasing Your Search Engine
The methods employed to increase your search engine rankings may
seem like rocket science to you, so you have probably avoided dealing with this issue. I am here to tell you - the
time has come to face your website! A high search engine ranking for your website is so essential that if you have
the slightest desire to actually succeed in your business, there is no way you can continue to avoid this
At least 85% of people looking for goods and services on the
Internet find websites through search engines such as Google, Yahoo, and Bing. The idea of optimizing your pages
for high search engine rankings is to attract targeted customers to your site who will be more than likely to make
a purchase. The higher your page comes up in search engine results, the greater the traffic that is directed to
your website. That's what search engine optimization is about.
You can immerse yourself in all the technical information
available online to figure out how to optimize your web pages to achieve higher rankings. Or you can look at a few
simple items on your pages, make some small adjustments, and most likely see improved rankings quite rapidly. The
first item you should examine is the title bar on your homepage.
The title bar is the coloured bar at the top of the page. Look
at the words that appear there when you access your home page. To increase search engine rankings, the words on
your homepage's title bar should include the most important keywords or phrases, one of which would include your
Then click on all your links and examine the title bars on the
pages you access. Each title bar on every single page of your site should contain the most important keywords and
phrases taken from the page itself. However, avoid very long strings of keywords, keeping them to six words or
less. Avoid repeating keywords more than once in the title bars, and make sure that identical words are not next to
The next item to put under your microscope is your website
content. Search engines generally list sites that contain quality content rather than scintillating graphics. The
text on your site must contain the most important keywords - the words that potential customers will be typing into
search engines to find your site.
Aim to have around 250 words on each page, but if this is not
desirable due to your design, aim for at least 100 carefully chosen words. If you want to achieve a high ranking on
search engines, this text is essential. However, the search engines must be able to read the text, meaning that the
text must be in HTML and not graphic format.
To find out if your text is in HTML format, take your cursor and
try to highlight a word or two. If you are able to do this, the text is HTML. If the text will not highlight, it is
probably in graphic form. In this case, ask your webmaster to change the text into HTML format in order to increase
your search engine rankings.
Next, we come to what is called meta tags. I know this sounds
like something out of science fiction, but it is really just simple code. Many people believe that meta tags are
the key to high search engine rankings, but in reality, they only have a limited effect. Still, it's worth adding
them in the event that a search engine will use meta tags in their ranking formula.
To find out if your page is set up with meta tags, you must
access the code. To do this, click the "view" button on the browser menu bar, and select "source." This will pull
up a window revealing the underlying code that created the page. If there are meta tags, they usually appear near
the top of the window. For example, a meta tag would read: meta name="keywords" content=. If you do not find code
that reads like this, ask your webmaster to put them in. This may not do much for your search engine rankings, but
any little boost helps.
Lastly, we come to the issue of link popularity. This is a
factor that is extremely important in terms of search engine rankings. Almost all search engines use link
popularity to rank your website. Link popularity is based on the quality of the sites you have linked to from your
If you type in "free link popularity check" in a popular search
engine, the search engine will then show you what sites are linked to your site. In the case that there aren't many
sites linked up to yours, or that the sites that are linked up have low search engine rankings, consider launching
a link popularity campaign. Essentially, this entails contacting quality sites and requesting that they exchange
links with your site. Of course, this requires checking out the rankings of the websites you want to link up with.
Linking to popular, quality sites not only boosts your search engine ranking, but it also directs more quality
traffic to your website.
Search engine rankings are extremely important for a successful
Internet marketing campaign. Before you go out and hire a search engine optimization company, try taking some of
the simple steps listed above, and see if you can't boost your rankings yourself. Don't ever ignore this
all-important factor in Internet marketing. Remember, the higher your search engine ranking, the more quality
customers will be directed your way.