Keywords are critical to the success of your website. You
should have between 20 and 40 keywords/keyword phrases to ensure you have chosen a broad enough topic to build a
successful website on. When you pick the keywords that are most profitable, you can bring the right targeted
traffic to your site.
Expanding your keyword list can be done using some of the
many tools that are available in the internet. You can carry out a search to find out good keyword research
tools. It is a great way to get some excellent keyword ideas. It will provide you with a list of potential
keywords and keyword phrases. You can get a more accurate idea by using ‘Match Types,’ and by choosing the
Expanding Your Keywords
For example, use the word cat and ‘cat food’ as the keyword
phrase – you will get just over 1,300,000 searches so that would make it worth expanding further on. Then let us
say you search cat food and you discover the number of searches is over 2,000,000 so you can see how this could
be a better choice because more people are searching.
Find Related Keywords
It is really easy to do your keyword research focusing on
terms that are commonly used by those who are already familiar with the topic. But you shouldn’t stop at this
point. There are always tons of other words that should be considered. This is the reason why it is so important
to research all the phrases by looking at synonyms and words that are related.
After you find the keywords that are right for you, and with
tons of potential, you should add them to your keyword list, along with the number of times they have been
searched. Your list should be pretty extensive by now.
Calculate the Keyword Potential
To calculate the keyword’s potential, you need to figure out
how many searches there have been using keyword tools online in comparison to how much competition there is. For
your first keyword/ keyword phrase; take the number in the search column and divide by the number in the
competition column. This provides you with a rough idea of the potential that keyword can offer. Multiply
this number by 1000 to make your results easier to analyse.
Choosing Your Keywords
Choose the keywords with the highest potential, and use those
in your search engine optimization. Then, build pages relevant to the chosen keywords. You can build a page per
keyword to start with. If you have content, more than one page per keyword can also be built.
Start to enjoy the benefits of targeted traffic to your