Search engine optimization or SEO is the process of making a
web site visible and friendly among search engines. It is most likely the most vital aspect of designing your
web site. Several commercial web sites are designed and created by individuals who know little about SEO. The
long page generally has the information and several other links that people need to know about to optimize a web
site for search engines. You have to know more about the "search engines only index text".
When designing and optimizing the web site, you have to keep
in mind that they generally do not index images, Flash is not indexed excellently too. Even though there are
several exceptions to the approach, search engines only index text, even though search engines have been
improved and are more intelligent. They are also now more capable of indexing files like graphic file captions
and PDFs, as well as some of the text in a given Flash file.
You can do several things when designing or redesigning a web
site to get more treatment in the search engines. You can choose to optimize the home page for the most relevant
and important keyword or key phrase, as well as other pages that can be optimized for the given product. If you
choose to sell various products on various pages, every page can be optimized for the given product. You can
organize items this way. You should use SEO on at least several pages to get the results you want. Do not
optimize pages wherein you do not have public content. Avoid pages that have "private policy" and "contact us"
Choose the Right Domain Name
The domain name may not be entirely substantial in changing
your search results ranking, but it does help you become more visible to other web sites and target users. Try
to use the same words or terms that best defines your topic. Try to view other existing sites and find out which
domain names they use.
The Web Hosting Company
You should also invest in a good web hosting company. Free
web site hosting can provide you with some visibility, but you should not expect to be at the top of the list.
You should have your own static IP address, which means that the numeric IP address should be very stable. It
should not differ each time someone types your URL, which is also referred to as a dynamic IP address. Huge
hosting companies usually use dynamically assigned IP addresses that function the same way. Search engines
prefer static IP addresses for several technical reasons.
Aside from using the main keywords that your target market
will most likely use, you should also incorporate secondary keywords to optimize your web site more. Keyword
stemming is another useful approach, wherein you use words that have the same stem or come from the same root.
The use of synonyms can be good for your web site too. You should try to optimize for synonyms of the target
keywords, together with the main keywords.
Links are highly important if you want to rank high. Try to
use as many backlinks as you can. Look for links from other related and similar sites. Look for the origin of
inbound links as well.