Search engines are the gateway to the Internet; they are the
first tool that potential customers use to find the products and services they need. This is why link popularity is
so imperative. If the customers do not find your website, you have no possibilities of making any sales.
You're probably wondering what the blazes is popular about a
link! Well, in a word - plenty! Link popularity refers to the ranking assigned to your website by the search
engines, and it determines the ranking your page gets when keywords are entered into a search engine. So, you're
probably wondering, how do I make my link popular?
Search engines are discretionary, giving status and ranking to
sites that have links to their pages from related, quality sites. It's a simple formula, but a very important one.
Google created the system, and now virtually all the most popular search engines employ it to rank your web pages
in their indexes.
The more commonly used your keyword is, the harder it will be to
achieve link popularity, but without achieving this step, it is almost certain your site will never rank highly on
any search engine. But don't be discouraged; there are tried and true ways of achieving link popularity using the
most competitive keywords.
There are a few things you should be aware of. The first is that
just linking up with a large number of other websites will not achieve link popularity. In fact, it may have quite
the opposite effect. This is particularly true when pertaining to websites that are nothing more than "link farms"
- pages containing line after line of indiscriminate links. Search engines may aggressively discriminate against
your website if you are associated with a link farm, so steer clear of them!
The next thing to bear in mind is the quality of the site you
are linking to. Never link to a page you have reservations about your visitors seeing. The last thing you want your
website to appear as is indiscriminate and cheap. Linking to sites of poor quality will only lessen your link
popularity, if not completely destroy it.
So, let's get to what you need to do to achieve supreme link
popularity and improve your rankings to stellar status on all the popular search engines.
The first step, and the fastest way to get your foot in the
door, is to get a listing in a popular directory, such as Open Directory Project and Yahoo. If your site is
business-related, you will want to be listed on Yahoo, and despite the fact that it will cost you around $300 a
year, it will be money well spent. If your site is non-commercial, the listing will be free, but it will take time
and follow-up to actually get it listed. Open Directory is gives you a free listing whether you are
business-related or non-commercial, but be prepared to make a lot of follow-up inquiries before you see your site
You are aiming to get listed in the highest level of appropriate
category, and this just takes some common sense. For example, if your company ships Alpaca wool from an Alpaca farm
located in the middle of Nowhere, Tiny State, do NOT submit your listing to "Retailers from Nowhere, Tiny State."
BIG MISTAKE! All you have to do is look a little deeper - and submit your listing to the "Fine Alpaca Wool"
category. You will not only associate yourself with culture and quality, but you will be listed in a national
The next step after you have attained directory listings is to
locate other quality sites that will increase your link popularity. Try to find sites that are in some way related
to yours, so not only will your link popularity increase, but your customer base may also be expanded. You want to
avoid your competitors and look for sites that are useful to your site's visitors. Let's look at the Alpaca Wool
site example. Linking up to a site that sells knitting supplies would be helpful to your visitors, and the chances
of the knitting supply site wanting to link up to your site are also greater. By linking to a related site that
will be relevant to your website's traffic, you are increasing both of your site's business prospects - and both of
your sites' link popularity.
Not all sites want to link to other sites, so you will have to
do some research when you are looking for possible linking partners. Google is an excellent starting place for your
search. Make sure you enter keywords that you think quality customers will also enter to find your own site.
Remember, your criteria are quality, highly ranked, non-competing websites that have a links or resources page. Go
to these sites and objectively assess them. Look at the quality of the product, the graphics, and the ease of use.
Then check out the other sites they are linked to, and determine if your own site would fit in with the
When you decide you have found a good prospect, you must set out
to woo them. The first thing to do is to add a link on your own links page to their site. This is an essential
first step; it shows good faith, and ups your chances significantly of their reciprocity. After you have added
their link, you must contact the webmaster of their site. Since this is almost always done by email, you want to
make sure it is immediately clear that your message is not junk mail. This requires that you tell them right off
the bat that you have added a link to their page on your site. A hook like this almost always insures the reader
will read on.
Next, be sure to be flattering and let them know how much you
appreciate their website. Make sure you emphasize that you have actually visited their site, and that their site is
not just a random pick. Give them the address of your links page, and ask them to check out the link for
themselves. It's a good idea to mention that they will not only benefit from the increased traffic your website
will direct their way, but you will also increase their link popularity. Briefly, explain why link popularity is so
essential, but do this in a sentence or two so you don't sound like a professor! Finally, tell them you would
greatly appreciate if they would reciprocally add a link on their own links page to your website.
Go through this process with as many appropriate sites as you
can find, bearing in mind the criteria of quality and non-competitiveness. After you have emailed all relevant
sites, be sure to check these websites frequently to see if they have added a link to your page. Give it about a
month, and if no link appears, try another charming email. Then give it another month, and if your site is still
absent from their links page, it's time to remove their link from your own links page. The only time you want to
pursue a link further than this is if you believe a site is crucial to your link popularity and your business
needs. Just remember to keep all your communications complimentary and cordial.
Then set up a schedule to check your ranking in search engines
frequently to see if your link popularity has improved. This is not achievable in the blink of an eye. It will take
some time and a good deal of work. There is no way around the labour-intensive quality of improving your link
popularity, which is why search engines regard it with such importance.
By the way - make sure you have a beautiful, streamlined site or
you will never persuade anyone to link up to you. Be prepared to keep plugging away at this process, as long as it
takes, until you achieve link popularity stardom!