SEO (Search Engine Optimization) is extremely important for
any internet company but also important for web sites from brick-and-mortar businesses. SEO is important to
bring the right targeted audience to your website. There are many myths about SEO, some are true, some were
valid a few years ago, and many have no basis.
Myth 1: Multiple Domains
One SEO tactic involves setting up multiple domain names to
bring more traffic to your business. This can be helpful, but often is not. Not only would this be expensive
(yearly fees for domain name and maintenance) but would be very time consuming to maintain all the
Myth 2: Search Engine Submission
Resubmitting your information every few weeks is not
necessary, but could even reduce your priority ranking. Once your website is in the database of the search
engines, there is no need to update your information.
Myth 3: Meta Tags
Another myth is that meta tags increase visitors. These might
have been true five - ten years ago years ago, but current search engines do not place priority with the
inclusion or absence of meta tags on a website. One important thing to remember is that the search engines do
use the meta description tags when displaying your site in the SERPS. So, while the meta tags may not affect
your rankings, well written meta tags can increase the number of searchers who visit your site.
Myth 4: SEO Is Too Costly
Other myths include the value of SEO. They feel SEO experts
are a costly, unnecessary expense. Marketing efforts are very costly. Direct mail, banner ads, radio or TV ad
time, print advertisement, e-mails lists and trade fairs can all be more expense than SEO. Some companies
believe an in-house SEO effort can be as effective as an SEO company. This is a myth too, and SEO is a function
that should be outsourced to ensure the company is aware of the latest trends. Traffic on you your website can
be increased drastically by a SEO professional.
Myth 5: SEO Doesn't Matter
The other major myth is that when people are looking for a
specific company, they type in the website URL. Since the exact name of the website is rarely known, many people
(estimated at close to 90%) save time by using a search engine to quickly and easily locate a website. For
example, even for major websites, people use a search engine to locate the website instead of going directly to
the site. SEO is important so that your business may be found on the search engines.