Creating a Website with Flash: Did you know in a recent study, top internet marketers
discovered that having a website created with Flash, decreased the response from prospects and customers by as
much as 370 percent?
Here's why: Your prospects and customers are most likely
visiting your website using all types of different computers, connection speeds and internet configuration
What may look great to one visitor may not even appear for
another! You could very easily have shelled out hundreds or even thousands of dollars to have a website created
using the Flash technology, only to find out that some of your visitors will never see it! (Not to mention the
loading times can cause your visitor to close your site, never to return.)
The "Internet Catalogue" Approach: You see this everywhere. Good, honest, and hardworking
businessmen and women get online to sell their products or services, and have a site created for them that
contains a link to just about everything they offer on one page.
Here's why: There's an ancient rule that goes back to the
very beginning of direct-marketing on the internet, taught by the richest, most legendary, and well-respected
internet marketers of all time:
"When you give your prospects too many choices, they become
confused and aren't sure what to do next. Confused people never buy anything."
Optimizing Your Sales Site for the Search
Engines: You'll see this taught in
nearly every "internet marketing" course, manual, or eBook out there: "You must optimize every page of your
website for the search engines!". In fact, this false teaching is accepted as 'gospel truth' so often that most
web designers will offer to do this for you at no, or little extra cost.
What they don't understand is that certain words and phrases
must be either re-worded (to make it "keyword rich") or taken out completely, just to be looked upon highly by
the mighty search engines -- and this could kill your sales, literally overnight.
Here's why: When you or a hired web designer optimize your
sales page (i.e., any web page designed to sell your products and services) to get a higher listing in the
search engines, you're going to have to sacrifice the pulling-power of your sales copy (i.e., written sales
material) just to get those higher listings. Sure, this can bring you more traffic -- but what good is all the
traffic in the world, if your visitors arrive at your website and aren't compelled enough to read why they
should order your product?
For years, it has been taught that you should always try to
find a "balance" of SEO (Search-Engine-Optimization) mixed with promotional copy designed to sell your products
The truth is that you should never optimize your sales page
for the Search Engines. Instead, you should create tiny "entry pages" for each keyword related to your product
or service, (highly optimized for the Search Engines) and have them link to your main sales
Having a "Graphics-Based" Website: Sure, graphics can certainly help us to visualize a
particular situation or circumstance, product, or service. But did you know that having a graphically-driven
website can distract your visitor away from your sales message?
After all, your sales message (or "web copy") is the #-1 most
important factor in a website that makes money. If your visitors are paying more attention to your "professional
graphics" than your sales message... you've just lost another sale.
Here's why: You've got approximately seven seconds from the
time your visitor arrives at your site, to the time they decide whether to buy your product, get more
information or leave. If you've got a graphically-intensive website, your website will most likely still be
loading past your seven-second time limit.
That's a "customer-killer" in and of itself - however, the
real reason lies within the fact that the bigger, brighter, and more beautiful your graphics are, the more they
will distract your visitor from your sales message. And if your visitor is distracted even for one second, it
could mean the difference between getting a sale, and losing a customer.
Designing a Website with Zero Marketing
Experience: Most web designers have no
idea how to make money on the internet, with anything other than their design services. It's not their fault -
they simply have no or very little marketing and sales experience. After all, they're just website designers.
However, having your website designed by someone with Zero
internet marketing experience is like buying a street-car without an engine... it won't go anywhere, and it'll
just waste your time and money!