There are a lot of ways that you can improve your site’s page
ranking in search engines, unfortunately, not all of them are good. Some people employ certain methods in
acquiring a high page rank in search engines, even if these are deceitful in the sense that they are designed to
trick the search engines – one of these methods is duplicating web content.
What is duplicate content?
Duplicate content in SEO is any web content that is like
another site. Search engines have implemented new filters specifically to monitor these types of deceitful
attempts to improve site’s search engine page rankings. A lot of people think that by creating multiple but
similar replicas of their web pages or content, that they will be able to improve their site’s page rankings
since they will be able to get multiple listings for their site. Since search engines are now monitoring these
types of trickery, sites using duplicate content can end up getting banned from search engine indexes instead of
improving their ranking.
What are considered as duplicate
There are a couple of duplicate content types that are being
rampantly utilized by a lot of people, each one a bit different in their use, but all of them employed for the
same purpose, which is to trick search engines to get better page rankings.
One way of getting a duplicate content is by having very
similar websites or identical web pages on different sub-domains or domains that offer basically the same
content. This may include landing or door pages aside from the content, so make sure that you avoid using this
if you don’t want your site to become vulnerable to search engines’ duplicate content filter.
Another method of creating duplicate content is by simply
taking content from another website or page and reorganizing it to make it appear dissimilar to its original
form, though it is the same.
Product descriptions from many eCommerce sites are being
utilized by other sites as well. Other sites simply copy the product description of manufacturer’s utilized by
other competitive markets as well. And add the fact that the product name, as well as the name of artist,
manufacturer, writer, or creator would be included, a significant amount of content would show up on your page.
Although this is much harder to spot, it is still considered to be a duplicate content, or spam.
Distribution of copied articles by other sites other than the
one that distributed the original article can also be a duplicate content. Unfortunately, although some search
engines still deem the site where the original article came from as relevant, some however, do
How do a search engine filter duplicate
Search engines filter for duplicate content by using the same
means for analysing and indexing page ranking for sites, and that is using crawlers or robots. These robots or
crawlers go through different websites and catalogues these sites by reading and saving information to their
database. Once this is done, these robots then analyses and compares all the information it has taken from one
website to all the others that It has visited by using certain algorithms to determine if the site’s content is
relevant, and if it can be considered as a duplicate content or spam.
How to avoid duplicate content?
Although you may not have any intentions to try and deceive
search engines to improve your site’s page ranking, your site might still get flagged as having duplicate
content. One way that you can avoid this from happening is by checking yourself if there are duplicate contents
of your page. Just make sure that you avoid too much similarities with another page’s content for this can still
appear as duplicate content to some filters, even if it isn’t considered to be a spam.